Objective

The Certified Business Agility Professional certification is intended to certify that the candidate has the knowledge and skills necessary to develop a Business Agility mindset in any type of organization.

This certification has been developed based on the model proposed by the Business Agility Institute, based on the research of the working groups that work in the different defined domains.

(Evan Leybourn, CEO and Co-Founder of the Business Agility Institute, introduction of the Certified Business Agility Professional certification).

IMPORTANT: BAI does not endorse any certification program for its Business Agility model, so our certification is not endorsed by BAI either, although BAI is aware of its existence.

Business Agility is the ability of an organization to achieve and maintain its full potential, both in terms of its profits and its team (people), regardless of changes in its internal or external context.

Developing the right mindset in the organization, as a culture intrinsic to it, is essential for a flexible and adaptive organization.

Aimed at

This certification is aimed at all professionals interested in acquiring or deepening their knowledge in Business Agility:

• Senior managers, business managers, commercial managers and agents responsible for business agility and decision making in an organization.
• Scrum Master, project managers who have the context of agility and are looking to deepen their knowledge at a managerial level.
• Any professional seeking to acquire the necessary skills to assess, propose and enable business agility, in any type of industry and size of organization.

Main Subjects

Introduction to Business Agility

13%

• What is Business Agility
• VUCA World
• Customer Centric
• Business Agility Manifesto
• Approaches to Business Agility
• Business Agility Institute model

The customer

7%

• Introduction to the domain
• Understanding the customer
• The customer as a purpose
• Build trust
• Practices, methods, and frameworks

Relationships: Workforce

7%

• Introduction to the domain
• Psychological Safety
• Incentive scheme
• Talent attraction and development
• Practices, methods, and frameworks

Relationships: The board of directors

7%

• Introduction to the domain
• Adaptive governance (agile)
• Represent the customer
• Metrics and information transparency
• Practices, methods, and frameworks

Relationships: External Partners

7%

• Introduction to the domain
• Agility in acquisitions
• Create the ecosystem
• Practices, methods, and frameworks

Leadership: People Management

7%

• Introduction to the domain
• Developing an agile mindset
• Build empathy
• Delegate outcomes
• Practices, methods, and frameworks

Leadership: One team

7%

• Introduction to the domain
• Communicate the greater purpose
• Social contract of the team
• Get commitment
• Practices, methods, and frameworks

Leadership: Strategic Agility

7%

• Introduction to the domain
• Market-making innovation
• Create a viable strategy
• Practices, methods, and frameworks

Individuals: Growth Mindset

7%

• Introduction to the domain
• Say “I don’t know”
• Celebrate failure and learning
• Shorten feedback loops
• Practices, methods, and frameworks

Individuals: Craft Excellence

7%

• Introduction to the domain
• Improve quality with agile practices
• Technical excellence
• Practices, methods, and frameworks

Individuals: Ownership & Accountability

3%

• Introduction to the domain
• Authority and autonomy
• Team aligned to results (outcomes)
• Practices, methods, and frameworks

Operations: Structural Agility

6%

• Introduction to the domain
• Create value delivery teams
• Maintain the continuity of ownership
• Create stable teams
• Practices, methods, and frameworks

Operations: Process agility

6%

• Introduction to the domain
• Understand existing processes
• Continuous adaptation of processes
• Practices, methods, and frameworks

Operations: Enterprise agility

6%

• Introduction to the domain
• Towards an adaptive organization
• Financing outcomes or teams
• Practices, methods, and frameworks

The journey

3%

• Purpose of the BAI model
• Recommendations when applying the model
• Systemic intervention
• Practices, methods, and frameworks

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