Disruptive ideas.

Thinking in a disruptive way is essential for generating innovative ideas; this involves empowering the imagination, leaving our comfort zone, and analyzing without limits.
From a very early age, we are told to follow the rules, we are programmed not to use our imagination, not to innovate, not to get out of the box, and we are even told to color without getting out of line. Therefore, if you want to come up with disruptive ideas, you must train your mind to unlearn, to face situations that force it to break out of the mold, to question and change beliefs, and to develop the ability to see things differently.
Radically new ideas can have a huge impact on the industry, even making products and/or services to disappear from the market. Some examples that stand out throughout history are the railroad, the sewing machine, firearms, typewriters, steam engines, electricity, among others.
Another example of disruptive innovation is the Internet, which has drastically changed many business models. Many companies that failed to adapt their products or services have ended up facing a serious crisis or disappearing from the market.
Currently, many of the organizations top-ranked in the market are those that managed to adapt and innovate at a higher rate.