Team awareness, a key to strategy perfection

When strategies are moving forward, lots of relevant information generates. This is analyzed as part of the permanent improvement tasks on which all approaches based on providing quality results, mostly compliance and value delivery according to requirements depend.
The organization context comprises several ways of feedback. Nevertheless, in the context of the consumer satisfaction approach, the source of information for continuous improvement will be composed of metrics and indicators applied to the different strategy aspects used to evaluate the consumer experience in order to collect information about feelings and sensations, as well as the consumer’s own behavior regarding our brand, channels, products and services offered.
By nature, the consumer experience strategy approach focuses mostly on the consumer or customer; however, it also involves other relevant parties, such as team members, whose potential to achieve a high level of satisfaction depends, among others, on the degree of preparation, knowledge, experience, and expertise. Likewise, these aspects can be enhanced through strategies of preparation, education, and training, if necessary.
Such potential conditions of the team can be very useful to receive internal feedback, which will help to perfect or improve the consumer experience strategy, by promoting improvements and proposing new ideas to permanently achieve a superior consumer experience, while strengthening the team and organization activity based on a superior experience approach, which is also applied to the team.