Customer feedback

Within the Scrum framework, the Product Owner is responsible for orchestrating a culture that fosters continuous delivery, using an iterative and incremental approach.

This process allows those involved to see the product grow and to interact with the scrum team, share questions, concerns, and ideas. The best way to anticipate and prevent issues is to incorporate customers and users into the development process by inviting them to sprint meetings and releasing increases in advance and regularly.

At the Sprint Planning meeting, the Product Owner will presents the priorities and goal for each iteration to the Development Team.
Once the Development Team has completed the scheduled work, they will submit it to the Product Owner for approval. The Scrum Master is responsible for managing and securing the Scrum process, removing obstacles that may affect product delivery. The increase is the set of all the finished requirements along with the part of the product previously made. The iteration objective is to deliver a finished increment that meets the intended goal. The Product Owner is responsible for maximizing the product’s value.

By releasing customer product increments, rather than delivering the finished product, the product evolves according to feedback and saves scrum team time and effort. Involving the customer and stakeholders is a way to ensure that the team is creating the right product.