Research, the key to improving the user experience.

In situations where new ideas, techniques, and practices for managing, as well as the use of technology, is constantly changing; and where the user’s perception is driven by a constant change and evolution dynamic, failing to identify the needs, desires, objectives, uses, and perspectives of those who are the target group may be counter-productive for those who want to provide solutions, services, applications or interfaces capable of performing the required tasks.

Getting people to live the best possible experience with our products, solutions or services is undoubtedly a huge challenge which requires a rigorous and in-depth analysis of needs, desires, and expectations, as well as to explore the various aspects which define, in general, the user’s perception.

For these reasons, research has become a crucial step when applying a user-based design approach, since it allows to perform –in an organized and systematic manner– the analysis of reasons and motivations that give rise to the needs of customers and users in aspects such as identification of roles, profiles and patterns, as well as definition of their typology, and understanding of their objectives for the product. Of course, all this without losing focus on the product (solution or service) –for which this analysis is performed– or other aspects, such as the theme, content, information, and communication. Likewise, it is also necessary to take into account other aspects, such as the business model, the context, the environment or the scenarios where products (solutions or services) will be delivered to users.