User Experience in the Organization.

Technology development and easy access to information have led organizations to reconsider their business models, changing the traditional approach to a user-centered approach.

Organizations seeking to adapt to this new market trend often confuse providing a good service with a user-centered business model. Transition to this strategy implies a change in organizational culture to offer unique experiences.

Offering a successful user experience will depend on the organization’s ability to internally coordinate the work of all business areas. This requires a well-defined strategy, training, progress reports, performance measurement, and continuous updating.

Nowadays, when the user has significant power, the answer to increase profitability and improve performance is the user-centered business model.