User Experience in the Organization.
By Global Trust Association
25 October, 2019 | 16:10hrs
Technology development and easy access to information have led organizations to reconsider their business models, changing the traditional approach to a user-centered approach.
Organizations seeking to adapt to this new market trend often confuse providing a good service with a user-centered business model. Transition to this strategy implies a change in organizational culture to offer unique experiences.
Offering a successful user experience will depend on the organization’s ability to internally coordinate the work of all business areas. This requires a well-defined strategy, training, progress reports, performance measurement, and continuous updating.