The magic of ideas

The main requirement for generating ideas is setting the path for the creative approach. This is determined –as mentioned before– by how we can organize and structure information obtained from the definition step in order to contextualize and conceptualize the needs, desires, expectations or problems intended to be solved. In other words, it will allow us to define the main axis of actions to aim the solutions ideas.
The advantage of generating many ideas is increasing the chance to find a solution according to the need or problem approach. In that regard, the most common tool –among the many tools consistent with this need– is the brainstorming dynamic, which properly organized and applied makes it significantly easier to create a range of ideas focused on the main axes of action.
Therefore, at this point in the “design thinking” process, it is particularly important to find the best way and the proper conditions to facilitate the production of relevant ideas. This involves, among other things, promoting and boosting the involvement and collaboration of all participants –including team members and other key parties– in order to produce as many ideas as possible based on the path for the creative approach abovementioned.